With years in the signage industry, we have a lot of experience – we share some of that experience here.
If you're a business owner or just thinking about taking on the role, you've probably already considered what kind of signage would be best for your organisation. Maybe you're wondering if acrylic or metal signage will work better in your space? Maybe there's only so...
As a retailer, you already know how fierce the competition is for consumer attention. This is especially true when you’re in a mall or any other space where you are crowded together and you need your brand to stand out. If this sounds like a battle you’re always...
Did you know that backlit signage provides numerous benefits to your business? These elegant, eye-catching signage options attract customers during the day and catch their attention at night. They are a highly visible advertising medium and are surprisingly...
If your question is to check what types of PVC banners are the right fit for you, it means you already understand the undisputed advertising clout that belongs to banner signage. Pat self on back. Seriously though, to back up your astute business acumen here, your PVC...
Don’t make the mistake of thinking that your signage is clear to everyone. There is an increasing number of visually impaired people in today’s population. The difference now though, is that more and more folk with poor vision are managing to navigate the world around...
On average an adult will spend almost four years of life in their car. It doesn't matter whether you're driving to work, going to the grocery store, or just visiting friends; we are always in them. While we are in our vehicles, we are also surrounded by other...
Compared to traditional printing; digital printing has a rather short history. Having only joined the market in the 1990s, this revolutionary technology has dramatically evolved from its infancy to become the industry leader. This leap in technological growth means...
In this highly competitive market, trade shows provide the ideal opportunity to reconnect with long time clients while establishing new ones. Masks are coming off, large crowds are gathering, this means businesses will be rushing to trade shows again. Your business...
Your enterprise deserves the best signage possible because it will speak for you and work for you even while you sleep. It advertises 24/7 for you every day of the year. The best you can do is create memorable signage starting with your logo, business cards, leaflets,...
Easy-to-read signage is essential to business success. That’s a fact. Because most business people are not artists though, it’s difficult to understand how the colours you choose can make or break your corporate logo and signage efficacy. We’re taking a closer look at...
If you’re a roadside hospitality entrepreneur, you understand that your food truck signage is the cover by which your ‘book’ will be judged. 2022 is incoming and revving up your business signage should be on the top of your New Year’s resolution list. All you have to...
Branding your company vehicles is one of the best forms of advertising around. With vehicles being on the road and moving from area to area you can get your company name out there and reach a much larger audience than possible with stationary, traditional advertising....
Visual merchandising is a crucial aspect of providing a stimulating and enjoyable shopping experience for your customers as well as being an effective way to drive sales and define your brand. How you display your products and organise your shop is tantamount to...
Regardless of the size of your company, business branding is important. The message of who you are as a business and what you offer needs to be conveyed to potential and existing customers continuously to build trust and brand awareness. Branding is not just about...
Today’s children are a digital breed. If we want to engage them, we need to appeal to their affinity for screen displays. Are you considering upgrading your school’s communication system? Digitizing learning is more than a modern convenience. With students adjusting...
Restaurant signage, in particular, is a prime example of just how much a sign says about your business. Why is that? Well, diners are a fussy breed, deservedly so, and they like to think that they are spending their hard-earned money at an equally fine outlet....
Before we outline the best materials, be assured that outdoor signage remains a great shout-out for your business. From massive billboards to backlit signage and little estate agent boards, outdoor signage speaks 24/7, advertising and creating awareness for you even...
Vinyl tinting on windows has a great many benefits, especially with SA’s sunny skies. Fast forward to the day when windows and glass paneling are embedded with photovoltaics – the fancy word for superior energy-conservation film content. That generation will be able...
For your signage to really ‘pop’, you need to understand colour contrasting. Humans are intensely visual creatures, being gifted with eyesight that detects colours. Working that fact into your signage adds the phycological and emotive dimension. Tapping into...
Nothing like a global pandemic to create a need for wayfinding signage. Have you noticed how insecure people have become? It’s not their fault. We’ve all had to pivot and reorganize the way we do things. One thing companies of all kinds can do to help is to get hold...
With the global economic world in various stages of chaos, brick and mortar businesses need all the help that they can get to maximise visibility. A halo lit sign is a brilliant (pun intended) way to draw attention and foot traffic. Here are just a few reasons why...
We may not always understand the science behind it, but we do know that we are deeply affected by colour. As emotional beings, we react to colours on a subconscious level, with different colours bringing out a complex variety of feelings. As one of the most intense...
Typography is like poetry on paper. (Well, not necessarily on paper.) The clever use of stylized lettering to convey a feeling or a message – when done well – is both eye-catching and incredibly effective. Our minds are captivated by hidden messages in design and we...
Is it worthwhile branding your company vehicle? The stats show that when it comes down to Rands and cents, vehicle branding offers one of the lowest costs per view. That’s great news, but the trick here is to get the right kind of attention, don’t you agree? When it...
Once your customers are inside your store, many think that the hard work has been done. Not so. Indoor retail signage is just as important to your customers as the messaging that you used to get them through your doors in the first place. How so? Indoor retail...
The old days of paper menus and static restaurant signage is rapidly coming to an end as smart food outlets are making better use of digital boards. Does it really make a difference to your customer experience and your bottom line? Let’s explore this. How to make...
While there are businesses that specialise in creating designs for companies based on their individual needs, many businesses have in house graphic designers to assist with websites and advertising needs. Whether you own a big design company or just hiring an...
It’s true to say that people are inundated with sales messages today. We have to filter out the irrelevant ones simply to have a few moments of peace in our overworked brains. Knowing this, successful companies make use of the three key factors which form the...
Depending on where you are in South Africa, you can quite easily experience the proverbial four seasons in one day. Freezing winters and sweltering hot summer days, interspersed with the occasional hurricane mean that your business needs to invest in weather-proof...
Many businesses rely on regular trade shows to meet potential customers and connect with affiliate businesses. These can be a huge investment of time and money which makes your trade show signage a critical part of your planning. How can you differentiate yourself at...
The Effect of Font Choice Just as colours can affect the emotional response from our audience, the same goes for the fonts that we use on our signage. What does your font say about you? Serif Font Generally accepted as an established, classy and traditional font...
We see them all around us, but do we know what they mean? For most of us, safety signage is pretty straightforward and unambiguous – it needs to be, right? We’d like to unpack the various types of safety signage a little and make sure we understand what they’re all...
Nothing for nothing, so the saying goes. Well, in the case of vehicle fleet branding we have some thoughts. If you’re in business and you’re trying to grow, to reach a wider audience, and become a household name (who doesn’t!) then you will know how shockingly...
Created for impact and awareness, billboard signs can be a showstopper for your business. In an increasingly digital world, it helps that studies have been conducted as to the effectiveness of billboards. Billboard advertising competes against the most...
For most businesses, the months of December through January, seasonal signage will make a positive difference to sales figures. It makes complete sense to cash in on the spending frenzy that grabs consumers relentlessly every year-end. The way to stand out when...
The use of contrast colours in signage is an important aspect to consider when designing your sign as it will aid greatly in the ease of readability. Simply put, if coloured text is used on a bright background the contrast will be weak and your message will be lost...
There are rules to effective digital signage, as with any marketing or advertising medium. Digital signage needs to factor in a host of elements which all tell the same story and represent your business in the best possible way. What Makes For Effective...
PVC banners are a favourite in the advertising industry, and it is not hard to see why. With their highly durable nature and cost efficiency, what better way to invest in the branding of your business? PVC banners are wonderfully versatile and can be used indoors and...
Why Custom Light Boxes Are Perfect For Retail There are many different ways to advertise your business, so how do you decide what is best for you and your company image? One thing that is guaranteed to draw the human eye is light – like moths and birds, we are easily...
Reception Signage – What You Need To Know There are many options to choose from when it comes to reception signage, and what you decide on will depend on what kind of image you are looking to portray as the face of your company. Branding and signage is the best way to...
Three dimensional or 3D moulds of letters, logos and signs have long been one of the most impactful forms of available signage and are guaranteed to make an elegant and professional statement about your business, your product or your service. 3D signs tend to be the...
When people invest in signage, they often think of it as something to simply place around a venue, office or public space to display information, without giving further thought to how it could, in fact, improve visitor experience. With that said, it’s a good idea for...
Create a Buzz for your Business - Update your Signage Interactive storefront experiences and LED technology is fast changing the way businesses engage with customers and lure them away from the competition. So, since your signage campaign should be one of the most...
A trade show or expo is an important rite of passage for small businesses and a good event can lead to valuable exposure and healthy sales. Because so many vendors are all vying for the attention of the all-important customers, raising your visibility using unique and...
When we talk about sales and profits, we generally refer to products or services available to the public. However, what often flies under the radar is the value of corporate branding and how it affects your bottom line. What is Corporate Branding? Your corporate...