Nothing like a global pandemic to create a need for wayfinding signage. Have you noticed how insecure people have become? It’s not their fault. We’ve all had to pivot and reorganize the way we do things.
One thing companies of all kinds can do to help is to get hold of some reassuring wayfinding signs for customers and clients. People don’t like to have to ask the way at the best of times, let alone try to figure out muffled directions given through a mask.
Five Wayfinding Sign Principles
Core components need to combine for effective signage, whether in a store, a hospital, or a firm of lawyers. Things need to happen fast these days and much time is wasted getting lost, never mind the frustrations and temper flares. Here’s how to keep things smooth.
- Branding – this will always be a prime consideration in any kind of signage – use it well.
- KISS – ‘simplicity is the ultimate sophistication’, said Leonardo da Vinci – he was right.
- Symbols – universal symbols negate the need for words and language translation – a no-brainer.
- Colours – clear and clever color coding for classification helps people ‘stay in their lane’.
- Visibility – put it out there, clearly visible at eye-level where possible – seeing is believing.
Three Best Practices for Digital Wayfinding Signs
Smart wayfinding signs are a breeze in our digital-friendly age, and that’s a good thing. Bear in mind that your clientele will soon be largely made up of Generation Z, with Generation Alpha hot on their heels. Company signage needs to speak ‘hi-tech’ and digital does that so well. Here’s how.
- Enhance – even ordinary signs can have a scannable QR code so smartphones can supply their owners with added information.
- Unify – keep it all together with facilities management platforms that update and keep things uniform.
- App-up – create an app that enables point-to-point instructions and GPS-like directions, so people get to where they need to be without delays.
We’re here to help, honestly, we can make you look good and your customers/clients feel great. Get in touch with the Signkor team at your convenience.
