There are rules to effective digital signage, as with any marketing or advertising medium.
Digital signage needs to factor in a host of elements which all tell the same story and represent your business in the best possible way.
What Makes For Effective Digital Signage?
Know your brand.
This may sound like a ridiculous statement, especially since any corporate brand worth their salt will have spent a great deal of time of defining their brand – right down to the size of the font in relation to the logo.
However, knowing your brand is so much more than choosing the right colours.
Positioning
What do you want your signage to achieve? Who are you talking to? The positioning of your signage should talk to the right people at the right time.
Finding where your ideal audience is; which malls, online social platforms or highway billboards are likely to draw the attention of the ‘right’ type of people?
Personalisation
A comment from an article in Entrepreneur on the psychology of good signagehas this to say; “Traditional advertising is fixed but digital signage allows you to adapt to your consumer, offering more flexibility. For instance, digital roadside signage might carry a different message for commuter traffic compared to mid-morning traffic; in-store signage might change depending on footfall. In that sense, signage is much better personalized than traditional advertising, and more effectively meets consumer needs.”
A personalised message is a more relevant message.
Interruptive
We’re not talking about pushy and irrelevant messaging which is irritating and just never seems to go away.
Rather, interruptive – in a positive sense – is a message which makes your audience stop and take note. If they want to!
Interruptive messaging using digital signage is a brilliant way of grabbing your customers’ attention n a positive way.
Indeed, digital signage is proving its worth in the saturated world of marketing and advertising.
If this sounds like something that your brand needs, please feel free to contact the Signkor team which will be happy to assist.
