For most businesses, the months of December through January, seasonal signage will make a positive difference to sales figures.
It makes complete sense to cash in on the spending frenzy that grabs consumers relentlessly every year-end. The way to stand out when everyone is doing the same is to make sure your signage has high impact.
- Spell it Out – you need something catchy but don’t let your message get lost in clever quips that go over people’s heads. Shoppers are a busy crowd. Just spell it out straightforwardly for best impact.
- Simple Design – to stand out, don’t be tempted to over-decorate your seasonal signage. Cluttered-looking signs have zero impact.
- 3 Colour Rule – too many colours mute the impact. Retailers love to use traditional black on yellow or blue on orange for sale signs. That’s so old and tired, people have stopped paying attention. Check out the latest colour trends instead and using two or three of those colours. It tells shoppers you’re up to date.
- Smart Fonts – sign makers will best advise you on what fonts work. Some look fine on a computer screen but become illegible on a sign. There is no seasonal signage impact if no one can read your message.
- Size Matters – what works close up may not work from a distance and vice-versa. Size of lettering to board size matters – create lots of space on the edges. Impact signage needs to ‘breathe’.
- Go Graphic – a picture paints a thousand words. Using diagrams, silhouettes and pictures are the ultimate high-impact signage that crosses language and cultural barriers.
All said and done seeing is believing when it comes to advertising and seasonal signage.
High- impact signage should keep people in high spirits, happy to spend and feeling that they hit a bargain. Your signs can help them draw all those necessary conclusions while your bank alert app keeps letting you know the deposits are coming through ‘fast and furious’.
Contact us at https://www.signkor.co.za – we are happy to assist you through seasonal deals and New Year sales.
