When people invest in signage, they often think of it as something to simply place around a venue, office or public space to display information, without giving further thought to how it could, in fact, improve visitor experience. With that said, it’s a good idea for businesses to stay focused on signage trends that put the spotlight back on customer experience.
The three key points to consider for a more seamless and productive customer experience when deciding on your signage are:
- Personalisation
- Interactivity
- Responsiveness
What’s hot in signage trends at the moment is digital signage. This type of signage is not only for retailers and eateries but makes a big difference for common areas too, such as waiting rooms, banks or even in the office spaces that can otherwise be confusing. Digital signage, done right, should help provide a clear and consistent message that both directs and informs.
Sleek designs with slimmer screens create a more seamless look, keeping in mind that visuals remain an important part of the user experience, so the displayed content on the screens should always tick all the right boxes too.
Digital designs with responsive content that automatically change or advertise products based on external triggers such as the weather outside, traffic, time of day etc. add exponentially to customer experience. These signs tap into customer needs at any given time and provide them with information relevant to their current surroundings.
Interactive signage trends involving touch screens makes life easier for customers to find what they are specifically looking for, even the technophobes. The interaction between the user and the content also becomes more memorable and entertaining. To the user, the interaction simulates a kind of two-way conversation, rather an overload of information. Previously this technology was more of a miss than a hit but thanks to better connectivity and easier integration with other suppliers on the rise, it is becoming easier than ever to create interactive, useful and personalised digital signs.
While it may be a growing trend, digital signage is not necessarily everyone’s cup of tea. Call on the pros at Signkor to help guide and assist you in designing your businesses’ signage in line with signage trends that best suit your business. Visit their website www.signkor.co.za to find out more.
