Why Custom Light Boxes Are Perfect For Retail
There are many different ways to advertise your business, so how do you decide what is best for you and your company image? One thing that is guaranteed to draw the human eye is light – like moths and birds, we are easily drawn in by light or shiny objects! This is why custom light boxes are a perfect option, especially in the retail industry where consumers are bombarded by signage and information all the time.
Many retail outlets are moving away from traditional poster advertising, and getting custom light box designs to highlight brand names or in-store specials. While this kind of advertising is dependent on the image and environment you have to work with, light boxes bring a chic and polished look to any retail outlet.
Different Types of Light Boxes
If you have decided that custom light boxes are the way to go for your store, you will need to consider what your options are. There are a few different ways to go about illuminating your space.
Fluorescent
Fluorescent light boxes are great if you are working with outdoor spaces. They have a great light diffusion and spread light evenly across the box using fluorescent tubes.
LED
LED light boxes are energy efficient and bright, but require deeper boxes and do not have the even spread of the fluorescent. If you are wanting bright, eye catching advertising then LED might be the way to go for you
Edge-Lit LED
Edge-lit LED options are often used for point of purchase advertising – they are bright and thin, using a line of LED lights around the edge of the box and are also a good energy-saving option.
Whether you are looking for bright, bold lighting or soft subtle tones, you cannot go wrong with custom light boxes.
Keep your designs simple and use colours that look good lit up as well as 3D lettering. If you are looking for more information or someone to custom design for you.
