Your enterprise deserves the best signage possible because it will speak for you and work for you even while you sleep. It advertises 24/7 for you every day of the year. The best you can do is create memorable signage starting with your logo, business cards, leaflets, indoor signage, and outdoor displays. To help you get things right, here is a tip-by-tip guide to ensure you cover all your bases. It is also important that you understand how your choices either drive customers away from you or, toward you.
#Hot Tip1 – The Right Budget
Remember that corporate signage is not where you want to skimp, whatever your budget. Your signage alone will get you noticed in the marketplace. So put your money where it will count the most and get the best signage to speak for you. A balanced signage budget needs to cover the sizes you need, how many will work best, their application, and their quality.
#Hot Tip 2 – The Right Design
Here are key design considerations in the world of the best signage to keep in mind:
- Visibility – whether your business information can be seen by passersby and is strategically placed in relation to your position and surroundings.
- Legibility – whether your business information is clear on your business cards and your outdoor signs easy read by passersby.
- Simplicity – clarity in signage is paramount. Don’t over clutter. Simple fonts that are easy to read and straightforward designs will work better than anything with curls and swirls.
- Colours – your corporate identity needs to go the distance, so bear trends in mind by all means but always keep the colour principles in mind. Contrasting colours work best and help customers remember you.
- Materials – indoor signage is different to outdoor signs and so are vehicle and window signage. Get professional assistance for the right materials for the right position.
#Hot Tip 3 – The Right Professional
Look for the best signage in your industry and in your area that ticks all the boxes and find out which sign company executed them. Ask for performance and price reviews. Your signage team should know local and industrial laws regarding signage and help you obtain whatever paperwork is needed. Your signage deserves your best effort. Forming a relationship with the signage company you work with will see you well serviced in the years ahead. Sometimes small changes that cost little but make a huge difference can be negotiated with your select sign company. Be sure that you not only have the best signage for your industry but the best sign professional at your side. Call on Signkor to help guide you for best practices in the best corporate signage. Visit our website www.signkor.co.za to find out more.
