Once your customers are inside your store, many think that the hard work has been done. Not so. Indoor retail signage is just as important to your customers as the messaging that you used to get them through your doors in the first place.
How so?
Indoor retail signage tips
When it comes to retail signage, size matters.
Smaller signs are easily obstructed or overlooked in a busy retail outlet, so bigger is always better when you’ve got something to say. Font size is a factor too. Remember that you’re dealing with a cross-section of people, some of which may be elderly or suffer from impaired sight.
On the topic of fonts, many smart retail outlets tend to veer away from scripts or any lettering with too much detail. Yes, it may be beautiful, but can it be read at a glance?
The most successful signs are bold, clean, and offer a high contrast to make for easy reading.
Most promotional signage will be at eye-level for the target audience and will maintain this clean, clear design. However, it’s common today to find some promotional signage on the floor in the form of brightly coloured decals with a short promotional message and a short-cut to the product that they’re focused on… along with a message about social distancing.
As we know, however, your indoor signage is not just about promotions and specials.
The right signs will also serve to guide customers around your shop with cleverly placed notices and directional signs to enable them to find what they want quickly while still spending some time in your aisles.
Customers have been educated over the years to look up for directions, as you would on the highway. Therefore, clear, and unambiguous ceiling signs can point lost souls the right way.
We know that indoor retail signage is a science, and we’ve barely scratched the surface of what goes into creating an excellent customer experience. If you would like to know more, please feel free to get in touch with the team at Signkor.
