The old days of paper menus and static restaurant signage is rapidly coming to an end as smart food outlets are making better use of digital boards.
Does it really make a difference to your customer experience and your bottom line?
Let’s explore this.
How to make restaurant signage work for you
We’ve logged three easy ways to make use of digital boards to create happier customers and stress-free staff.
Waiting time
The London underground tapped into this concept many years ago when they added a digital sign to the platform announcing the exact arrival time of the next train. Restaurants, especially fast food outlets, can make good use of these waiting time signs to keep their hungry customers informed.
If we know how long we’re going to wait, and we can see our number moving further up the board then it keeps our mind busy and our patience in check. Time can be relative depending on how many children you have with you and when you last ate, and restaurant signage which helps us to monitor waiting times helps!
Upsell
While the customer is deciding on their order, a range of mouth-watering ideas can be offered to increase their order or encourage them to try something new. Special offers can be highlighted before they get to the till which saves the cashier from reciting a whole list of today’s specials and wasting valuable time.
Adding images of yummy desserts or a steaming cup of coffee may just tempt them to try it.
Stay updated
If a product is out of stock, then a real-time digital sign allows you to let your customers know before they order it. Honestly, how frustrating is it to put together your perfect order only to have some of it out of stock, or get told that the ice cream machine is broken.
Save yourself and your staff the misery of an unhappy, hungry customer and let them know beforehand.
Restaurant signage can be so much fun when done right and can quickly add to your bottom line. Call in the pros when it’s time to upgrade your digital signage.
