Needing Custom Signage?

Billboards, retail logos, information boards and flyers handed through your window: because they’re everywhere we tend not to notice them. Yet public signage remains an integral part of marketing and branding for businesses of all sizes. Do the signage statistics back...

We’ve been taught for years now that certain colours mean certain things. For example, purple denotes royalty and luxury, whereas green takes one on a journey of health and serenity. When it comes to vehicle colours, do we need to adhere to these “norms” and ensure...

Attention spans are short. Competition is fierce. Knowledge of these two facts is important to any business, but especially so for retail. Ask yourself, is my retail signage doing its job? Am I getting the very best results from my notices in-store? Is there anything...

We are all looking for new and unique ways of advertising our products and boosting our sales. It’s what business is all about. The fact of the matter is, however, that people don’t like being sold to. As a species, we seem to have developed an aversion to advertising...

So maybe your office doesn’t have views like Harvey Spectra or Jessica Pearson of Suits – not a problem. Digital technology has brought office wallpapering out of the dark ages into the blazing lights of the 21st Century. Graphic murals can be created from almost any...

Your brand design and vehicle signage can mean the difference between success and failure. Doing it is the right thing, but doing it right is another thing. You can turn heads alright but you don’t want it to be in irritation. Here are some do’s and don’ts for...

Any business owner who wants to stay in business knows the importance of advertising and marketing. However, savvy business owners are very well aware that advertising doesn’t always mean selling. In fact, it’s well-known that people love to buy, but we don’t like to...

There’s no doubt about it – stainless steel goes hand-in-hand with high-end, corporate and modern business personalities. So it stands to reason that choosing a stainless steel sign or making use of this magical material inside your building is a natural choice for...

Here in South Africa, we spend a lot of time on the road. Unlike European cities where people can walk to work or school, our sprawling country (and unfortunate crime rate) means we’d rather drive than stroll. Which is why vehicle branding is such a big deal for SA...

Billboard signs are a great form of advertising. Big and bold, they’re pretty hard to miss. You can’t fast forward past them, click them away or delete them. And, with the average South African spending up to 15 hours a week on the road, the law of averages dictates...

Think about the last time you had to navigate your way through a large and busy airport for the first time. Or when you visited a friend in the hospital or checked out the newly-opened shopping mall. When it came to making sure you found the right boarding gate, ward...

We all needed to know road signs to qualify for our driver’s license but these days, correctly recognising safety signs could be a matter of life and death. Striving to transcend the need for language, the graphics used are internationally recognised symbols. Of...

From the basic “Watch your step” to “Hazardous chemicals”, we know safety signs are a vital consideration for workers and the general public alike. It is incumbent on employers, property owners and tenants to assess what could go wrong and then protect themselves with...

Corporate signage is often so effective we don’t even realise how it impacts us. Think about such iconic brands as Apple, for example. Most of us see the logo and immediately know what company it is, without the need for any further information. The same goes for...

We all know the importance of branding, don’t we? Yes, it’s an easily identifiable colour, font or image that represents your business. It differentiates you from your competitors and – when done right – helps to foster trust within your customers. Branding takes your...

When trying to decide on which type of signage boards to use, the overwhelming variety of choices can get your head in a spin. Some important elements to consider are size, placement, materials and structure. Those elements considered, whether your budget for signage...

Your sign is your business’ silent salesperson. It works tirelessly 24/7 to inform passers-by of the services or products you offer. Outdoor signage is often the first part of your business that potential customers see, and it creates a lasting impression. If you...

In South Africa, the by-laws and regulations regarding the use of outdoor signage for advertising purposes fall under the jurisdiction of each Municipal Area and more detailed information regarding the by-laws in your area should be obtained from the appropriate...

There’s no denying that colours make everything look better. Think about watching an old, black and white movie compared to one in colour. You automatically have a deeper, rounder appreciation for the characters, the setting and the storyline when you watch something...

Paper and cloth banners have been used to get messages across for hundreds of years but paper is easily ripped, cloth is notoriously hard to print on with clarity and both tend to disintegrate fairly quickly in wet weather. To make banners longer lasting, people...

Many businesses use storefront windows as a prime opportunity to entice potential customers into their store, as well as sometimes using signs to dissuade streams of never-ending salesmen – “No soliciting” - and also making claims that protect them against public...

Are wall murals considered art or signage? Many businesses which are vigorously leading the way into the 21st century have opted to use eye-catching, impactful and arresting murals to adorn their office walls. The blurred lines between art and traditional corporate...

It is an incredibly important decision to make: choosing the right font for your outdoor signs. The font you choose will ultimately continue to identify your brand and convey your brand message to your current, and any new customers. Key Factors to Consider Before you...

With almost 12 million registered vehicles in South Africa, it’s safe to say we spend a fair bit of time on the road. Driving to and from work, fetching and carrying our kids to school, sporting and social events, going to the shops, running errands…we spend hours in...

While we may think of signage as a clever 20th Century invention, they have been around for longer than you or I. Think of the Egyptians – world class stone carvers and masters of intricate story-telling (minus words). Or what about the Roman signs which pointed the...

When we say neon, it’s very likely that you think of a buzzing half-lit sign in a dark alley spelling out the word “Motel”. Neon may have something of a dark underbelly, but it hasn’t always been that way. In fact, the first neon sign was purported to be used way back...

With the world’s political stage in varying degrees of uproar with the “big announcement” on the US presidency, we feel it’s a good time to take a closer look at politics. Specifically, their use of signage in their political campaigns. No matter where we live –...

We all know that the market is flooded with advertising messages. From flashing neon lights to direct mail campaigns, bill boards to beautiful teardrop banners. Of course, the retail space is an area that spends a huge amount of time, money, and effort in trying to...

Did you know that outdoor signage is the least expensive but most effective form of advertising, responsible for generating up to half your customers? That’s definitely worth looking into. Serving as a kind of silent salesman for your business, quality outdoor signage...

Have you ever found yourself singing along to a random jingle about pizza that you heard on the radio? Or perhaps you recognise a brand logo that you may not have ever bought, but you are somehow familiar with? The reason for this is simple: They have a consistent...

A correctly placed billboard or large scale sign is a brilliant way for businesses to get their names out there. Signs next to highways or in high-traffic areas can attract tens of thousands of eyes per hour as cars whizz past – which is an excellent exposure in...

If you have just started out in business, or feel that your business could do better, then perhaps you should look at an affordable marketing strategy? Brand awareness is crucial to the success or failure (if there is not enough brand awareness) of any business. You...

What marketing tools are out there that are affordable and that can get your brand message across to a large audience? Signage of course. We see signage wherever we go, whether at shopping centres or on the streets and they seem to be a very effective way of...

Are you searching for a way to make your business stand out? What you need to know is how to use personalised banners to your advantage. They are eye catching and the perfect way to promote your brand, whether it be for a promotion or just information purposes it...

When thinking about small business marketing, the standard means of promotion such as newspaper ads and postcard mailings most often come to mind.  While these “tried and true” methods can be effective, they are not the most cost efficient for a business just getting...

Have you ever wondered what the secret is to designing the best signs for your business? If you have, then you need to know exactly what to do to go about getting signage that represents you and your business perfectly. Running a business requires every little aspect...

There is no one definition that actually captures the essence of brand building in its entirety.  Many people think that brand building is all about communicating and exposing your brand. That is just one side of it. The best way to define it is that it is a process...

Making your business a success can be simple through the marketing medium of signage. If you have a limited budget for marketing, signage is the best way to go as it will offer you maximum exposure at a relatively inexpensive price. One of the key aspects to marketing...

Signage is an important aspect to the success of any business. Before selecting signage for your business there are several things that need to be considered: Who are your customers? Potential customers for your business are people who reside in your trade area. Most...

One of the most effective ways of advertising is through visual impact. On-premise advertising signs are your most effective and efficient means of commercial communication because they are inexpensive, available, practical, easy to use, always on the job, and...

Owning a business isn’t easy and in order to make your business a success you need to make sure that your business, or more importantly, what you are selling is marketed properly. Whether you have started a business to sell products or whether you are providing a...

If you are searching for reliable, affordable signage companies in your area, then contact Signkor today!We have the equipment and the experience required to provide you with all that you need in order to promote your company. There is no project too big or to small...

As a business entrepreneur you want to make sure that your brand is marketed as successfully as possible. The only problem is, is that marketing can be very expensive and as a new business your marketing budget is generally very limited. Have you ever considered...

Starting your own business is no easy feat. You need to first of all come up with a business plan that will sell, office space, office equipment and most importantly you need to market your business. As you are starting out, your marketing budget is limited so what...

The best way to make a business succeed is through advertising and marketing, only problem with that is if you are a small business your budget does not allow for large expenses. Try a different approach to advertising that is affordable and unique by having your...