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Signage – an important marketing tool for small businesses

When thinking about small business marketing, the standard means of promotion such as newspaper ads and postcard mailings most often come to mind.  While these “tried and true” methods can be effective, they are not the most cost efficient for a business just getting off the ground.

Local newspaper ads don’t draw very much attention for the size and it is difficult to stand out.   Filming a television ad can be very costly and a poorly made one can make your business appear unprofessional. Small businesses need to immediately gain visibility and build brand recognition in the minds of consumers, but how?  This can be achieved in an easy and rapid way:  through the use of effective signage.  By putting a company name, logo and contact information on things like window decals, car door magnets and garden signs customers are quickly introduced to your business for a very small investment.  But how and where you use these various products is paramount to success.

Moving Advertisement

Think about the amount of time you spend in the car and all the people and places you encounter even while just running errands on a Saturday.  Now imagine if you could tell each one of those people about your business and give them your contact information.  The truth is a car can actually be a moving billboard for your company.  Car door magnets can be personalized for your business and placed on either the door or back of your car.  This allows everyone you are driving by to be exposed to your company and contact information for a minimal cost.

It is also a good idea to invest in smaller window decals.  These can be placed in your own car windows, as well as your shop’s window.  They can inform people walking or driving by of unique sales, discounts, or specials you are running.  They can be used as a moving or stationary advertisement, and another way to increase awareness about what your business is offering.  These small and simple marketing materials can turn into big visibility for your company.

Again, be sure to keep messaging simple so potential customers can easily tell what your business is, the service you provide and how they can contact you.  Having a good logo is also essential, especially when using it on signs.  Your logo is the image of your business, so keep it professional and make sure it reflects what you company does.  Using the logo on all forms of signage will strengthen your brand and help people to remember the service you provide.

Think Outside the Box

A small marketing budget can seem like a curse for a company just getting started.  In reality, this shouldn’t hold you back; it should just force you to be more creative.  Using signage in different ways can help set you apart from the pack when used in unique ways.  Some trial and error may be involved, but always be sure to ask your customers how they heard of you so you can get direct feedback on what works the best for your company.

Let the experts in signage help you get your business started – Signkor. Signkor will ensure that the signage and decals you request will stand out and get your message across. To find out more about the products and services on offer through Signkor, visit their website www.signkor.co.za