Have you ever wondered what the secret is to designing the best signs for your business? If you have, then you need to know exactly what to do to go about getting signage that represents you and your business perfectly.
Running a business requires every little aspect to be perfect, this includes all of your branding. One of the most important aspects to get right, first time round, is your signs. Not knowing what the best way to design signs is can hinder you. There are a couple of tips that you should bear in mind before going ahead and spending thousands on signage that may not represent your properly:
- Your style: at the end of the day you need to represent your company in the best possible way, this will include your signs. This is why you need to be true to yourself, stick to the style that is yours. It is far better to be unique.
- Stand out: the last thing you want to do is blend into your surroundings. You need to do everything in your power to stand out. One of the best ways to do this is to use light up or neon signs. There may be certain rules that you need to adhere to depending on your location just remember to stand out to the best of your ability within these restrictions. Do not try to fit in, make a statement and attract your customers to your store.
- Too much information: you do not need to bombard people with information on your signs. Keep it simple and get to the point. For the smaller promotional signs around your store, make sure to have only the necessary information on them. Also use a text that is easy to read. There are many companies that make the mistake of using very “pretty” writing that is illegible. Keep it easy on the eyes and you will see an increase in sales.
- Placement: depending on the location of your sign will determine the placement. Do not put it too high or too low, otherwise it might get missed completely.
The secrets to designing signage that represents your business comes down to really thinking carefully about the actual design as well as the above. You will need to be able to think outside of the box, while still representing your business. If you think about some of the iconic businesses around the world, they are often known by their signs first and foremost. You want people to associate your sign to your company as soon as they see it.
Putting pen to paper
In order to get a sign that truly represents your company, you will need to align yourself with a team of professionals. All you need to do is come up with an idea or sign and then hand it over to the imaginations of a fantastic design team. You can do this when you align yourself with us at Signkor. For more information on our services visit our website www.signkor.co.za. We are the only company you need by your side to get the perfect sign.