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Outdoor Signage: Does Your Business Speak The Right Sign Language?

Did you know that outdoor signage is the least expensive but most effective form of advertising, responsible for generating up to half your customers? That’s definitely worth looking into.

Serving as a kind of silent salesman for your business, quality outdoor signage helps to separate you from other businesses on the same street or office park, and act as the primary link between you and your customers.

Generally speaking, up to 85% of your customers live or work within an eight-kilometer radius of your business. An exterior sign is a great way to draw their attention and reinforce your brand and logo – 24 hours a day, 365 days a year.

Exterior signs can be ground- or building-mounted. Ground-mounted signs come in a variety of shapes and sizes, and are usually mounted near a road to attract the attention of passing motorists. Building-mounted signs are attached to your company’s place of business and have been proven to increase annual sales revenue by an average of 4.75%.

Even if you only have a small or limited budget, signs are a much more cost-effective form of marketing than radio, television or newspapers.

Still Looking For A Sign?

For quality and durability, you won’t do better than an exterior Chromadek sign. Chromadek is an epoxy-coated, galvanised steel plate with a thickness of 0,6mm. It comes in a standard size of 1225mm x 2450mm and is extremely weather-resistant, thanks to its excellent UV protection properties. It’s an economical and trusted material used extensively throughout South Africa, and has a lifespan of about eight years, depending on environmental conditions.

To find out how to maximise the potential of using Chromadek exterior signage for your business, visit us at or call us on +27 (0) 11 434 2140.