Your sign is your business’ silent salesperson. It works tirelessly 24/7 to inform passers-by of the services or products you offer. Outdoor signage is often the first part of your business that potential customers see, and it creates a lasting impression. If you don’t do regular maintenance, choosing instead to leave it to the mercy of the elements, what does that say about your commitment to quality?
A study conducted by the University of San Diego’s School of Business Administration found that it was a business’ signage – more than word of mouth, improvements to the building, or any other form of advertising – that drew in 10 new walk-in customers in one week, resulting in six additional sales.
Regularly maintaining your outdoor signage creates positive brand associations. Companies with neat, well-maintained signs project an image of trustworthiness, reliability and honesty. Neglecting your signage is a, well, sign, that you may well also neglect your customers. If you don’t respect your business enough to look after your signs, how will you look after your customers?
To help you keep your outdoor signage looking good so that you project a positive image of your business to potential customers, here are some useful tips to try:
Monthly maintenance is the best way to keep your exterior signs looking fresh, and reduce a build-up of dirt and grime that then becomes more problematic to remove. You can use a power washer, but make sure it has a psi of 200 or less to avoid damage. If you can reach, hand washing is always the best option. Once clean, allow the sign to dry naturally.
Vinyl Lettering And Window Decals
Both of these signage types use adhesives, so incorrect cleaning can cause the signage to start peeling off. Intense scrubbing and power washing are out! Instead, try using a mild and gentle liquid cleaner that is non-abrasive and solvent-free. Hand wash these signs and clean them at a 90angle so that water doesn’t get up under the seams of the decal or lettering.
Exposure to the elements is the Number One factor affecting the longevity of any outdoor signage. Vehicle wraps are particularly vulnerable to damage from sun exposure, so they need specific care and maintenance. Weekly cleaning will help keep pollutants and general dirt to a minimum. Hand washing is best, but you can also take your vehicle to a car wash as long as it doesn’t use hard abrasives or tough-bristled brushes, as these can damage the vinyl. Difficult dirt, such as dead insects, bird droppings or tree sap, should be soaked with warm water to soften, before cleaning.
We know that you’re busy, so making sure you regularly schedule time to carry out this kind of maintenance on a regular basis can be difficult. This is why Signkor has a range of outdoor signage maintenance contracts for businesses countrywide. We maintain, repair and replace all types of signage, so contact us today to work out a plan best suited to your needs.