Owning a business isn’t easy and in order to make your business a success you need to make sure that your business, or more importantly, what you are selling is marketed properly. Whether you have started a business to sell products or whether you are providing a service, you still need to make sure that your business is seen. As marketing tends to be very expensive especially if you want to advertise your business on radio or TV, you can choose a less expensive; although very effective way; through signage, vehicle branding and flyers.
As people tend to respond more to visual marketing than printed marketing, it is advisable to have your business and brand put on signage. The signage you choose must be clearly visible and stand out. You can try to be different through the use of LED signage which will definitely have the intended impact of drawing people towards what you are selling or you can go for your normal signage which will display your business through art with the basics of your company on it. What you definitely must not do is mislead your intended customers through your signage, for example having a picture of ice-cream when your business sells lollipops.
Another sure fire way of getting your business advertised is through vehicle branding. Having your vehicle branded with your company logo, website address and contact telephone number is a very clever way of advertising. Think about it – how often are we as motorists stuck in traffic? Nearly every day and what we do when we are stuck in traffic is look around us at the rest of the poor souls stuck in traffic. If your vehicle is branded with your business on it, your fellow traffic souls will be looking at your vehicle and the more they look, the more curious they will be at the nitty gritty of what your business offers.
Finding innovative ways to sell your brand will definitely draw attention!
Why not try selling your business the hard and some-what old fashioned way, through handing out flyers. A lot of people do get irritated when handed flyers at robots or stop streets but when you are stuck in traffic they make for interesting reading! Make sure that your flyers are colourful and will have just enough information on them to spark interest in the intended buyer. Small business owners can also consider having billboards put out at strategic places along roads that will attract attention. There are many different ways that a business can be advertised cleverly and in a way that won’t break the bank!
Making sure that your company and your products are seen, is what Signkor does best. Signkor can provide your business with the best LED signage for the outside and inside of your business. From signage to vehicle branding, Signkor will be able to help you promote your business in the best and most visible way possible. To find out more about how Signkor can assist you with your business signage, visit their website www.signkor.co.za