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The importance of brand marketing – marketing tools that will help get your brand recognised

If you have just started out in business, or feel that your business could do better, then perhaps you should look at an affordable marketing strategy? Brand awareness is crucial to the success or failure (if there is not enough brand awareness) of any business. You don’t need to go to great expense to advertise your brand, especially if you are just starting out. Besides launching an all-out online advertising campaign, the “old” methods still work and they cost less!

Printed advertising, signage and banners – are they effective marketing tools?

Printed advertising – pamphlets

You have seen the poor souls standing at intersections handing out pamphlets? Would you believe that printed advertising, specifically pamphlets, are still effective marketing tools? Well they are. This is one of the most inexpensive forms of advertising. All the relevant information needed is on the pamphlet including the product or products that are being sold and the price. As a growing business it is advisable to hand out pamphlets within a certain radius from your business as you need to get a small, localised client base first before branching out.

Signage – including LED light displays

Signage is perhaps one of the oldest forms of brand awareness and marketing. All businesses have a sign letting people know the name of the company and sometimes a brief description of what the business is about. For businesses that really want their signage to pop out, the choice is LED light displays. LED light displays can be used indoors or outdoors, depending on how much you want your brand recognised. There are a lot of businesses that will have normal signage outside their place of business and a LED light display in the window or on the reception counter.

Banner marketing

Banners as a form of marketing and brand awareness are usually used during corporate events like golf days. This allows a company to put up their banners in a designated area to gain interest in what they offer. If your business can afford to spend extra, then you can take your advertising even further by offering to sponsor a hole at a golf day. Many car dealerships and café’s usually have banners placed outside letting people know who they are and what they offer.

Whether your business is growing or starting up, the choice of marketing and brand awareness is entirely up to you. The visual attracts customers so make sure that whatever means of visual advertising you choose it will stand out as well as get your message across.

For signage that will always make your business a success, you need to contact Signkor. Signkor have been in the signage business for many years and will be able to guide you when it comes to signage for your company. From signs to LED light displays, Signkor will help you make your business a success. To find out more about the products and services on offer through Signkor, visit their website www.signkor.co.za