We are all looking for new and unique ways of advertising our products and boosting our sales. It’s what business is all about. The fact of the matter is, however, that people don’t like being sold to. As a species, we seem to have developed an aversion to advertising and marketing in all the forms it now comes in. And it’s this element that is driving the success of new trends, notably, that of automated digital signage.
What is Automated Digital Signage?
We had newspapers, then we had signboards, vehicle ads, shop windows and the like. Once the Internet came along we were flooded with a host of Click Here flashing images and looking up from our screens we are met with billboards and roadside banners. Sometimes it’s interesting, sometimes it’s not.
Automated digital signage takes advantage of our shrinking attention spans and our need for instant gratification and gives us what we need when we need it.
Essentially, automated signage is a collection of content from various feeds, which is displayed based on pre-set criteria. Algorithms are fed into the digital display which determine – minus human intervention – what to display, and when.
For example, in a shopping mall, a digital display may show ads for boots and coats based on the weather feed when it is cold and rainy. A hot summer’s day may kick out ads for outdoor events or sports gear and direct shoppers to the outlets where they can get what they are looking for.
Early morning shoppers may get shown mouth-watering breakfast deals, whereas mid-afternoon customers may see displays of kids toys and the latest games or movies – what with the kids being out of school.
For retailers who are enjoying this dynamic signage option, knowing their audience and a little careful planning has resulted in signage that gives our customers what they want, when they want it. Now there’s a win/win!